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Naturium Launches ‘Glow Better Together’ Campaign 

This new campaign celebrates the brand’s Glow Better collection and stars Bretman Rock and members of the Naturium community.

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By: Rachel Klemovitch

Assistant Editor

Naturium unveiled its Glow Better Together brand campaign celebrating the people, relationships, and rituals behind its bestselling Glow Getter collection. 

Glow Better Together is a celebration of the brand’s bestselling Glow Getter collection, expanding the meaning of “glow” beyond skincare systems to the people and support systems that help individuals feel confident and radiant.

The campaign highlights the power of community, connection, and self-expression through a cast made up of Naturium fans and longtime brand champion and Influencer, Bretman Rock.

Jake Galtere, Chief Marketing Officer, Naturium, commented, 

“At Naturium, we’ve always believed skincare should feel personal, accessible and rooted in real results. With Glow Better Together, we wanted to celebrate the human side of glow – the friendships, communities and everyday moments that make people feel like the best version of themselves.”

The campaign started with a national casting call, inviting Glow Getters to submit raw, self-shot videos showcasing confidence, joy, connection, and self-expression. 

The final cast features 11 real community members across different ages, backgrounds, and personalities, all chosen for the authentic ways they embody the energy between people and the communities that help them thrive. 

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